AEO extends SEO for the era of AI-generated answers. When users ask ChatGPT or Perplexity for vendor recommendations, structured, authoritative content wins citations.
Use clear entity markup: Organization schema, Service schema, and FAQPage on commercial pages.
Write direct answers to specific questions in H2/H3 format — "How long does X take?" with a concise first paragraph.
Publish original data and benchmarks where possible; AI systems prefer citable, unique statistics over generic marketing copy.
Maintain llms.txt and keep service pages updated — freshness signals matter for generative retrieval systems.
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