Answer Engine Optimization (AEO): Get Cited by AI Search

SEO & AI Search · 10 min read

By Bhavin Patel — Head - Adobe & Digital Experience

AEO extends SEO for the era of AI-generated answers. When users ask ChatGPT or Perplexity for vendor recommendations, structured, authoritative content wins citations.

Use clear entity markup: Organization schema, Service schema, and FAQPage on commercial pages.

Write direct answers to specific questions in H2/H3 format — "How long does X take?" with a concise first paragraph.

Publish original data and benchmarks where possible; AI systems prefer citable, unique statistics over generic marketing copy.

Maintain llms.txt and keep service pages updated — freshness signals matter for generative retrieval systems.

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