Core Web Vitals
Hyvä Theme: Typically 90+ mobile Lighthouse
Luma (default Magento): Often 40–70 without heavy tuning
Hyvä vs Luma (Magento Frontend) Comparison
Luma is Magento’s legacy frontend—feature-rich but JavaScript-heavy. Hyvä replaces Knockout/RequireJS with Tailwind and Alpine.js, dramatically improving LCP and INP on catalog pages.
Side-by-side comparison
JS payload
Hyvä Theme: Minimal Alpine.js
Luma (default Magento): Large RequireJS bundles
Extension compat
Hyvä Theme: Hyvä-compatible modules growing
Luma (default Magento): All legacy extensions
Dev experience
Hyvä Theme: Tailwind utility-first
Luma (default Magento): XML layout + Knockout
Migration effort
Hyvä Theme: Rebuild theme layer
Luma (default Magento): Already in place on legacy
TCO
Hyvä Theme: Lower hosting + better SEO ROI
Luma (default Magento): Higher perf engineering cost
| Dimension | Hyvä Theme | Luma (default Magento) |
|---|---|---|
| Core Web Vitals | Typically 90+ mobile Lighthouse | Often 40–70 without heavy tuning |
| JS payload | Minimal Alpine.js | Large RequireJS bundles |
| Extension compat | Hyvä-compatible modules growing | All legacy extensions |
| Dev experience | Tailwind utility-first | XML layout + Knockout |
| Migration effort | Rebuild theme layer | Already in place on legacy |
| TCO | Lower hosting + better SEO ROI | Higher perf engineering cost |
Choose Hyvä Theme if
- ✓ Mobile-first retail
- ✓ SEO recovery projects
- ✓ New Magento builds
Choose Luma (default Magento) if
- ✓ Short-term freeze
- ✓ Rare extension with no Hyvä port
Deep-dive articles
Implementation services
FAQ
Should I choose Hyvä Theme or Luma (default Magento)?+
Hyvä is the default recommendation for new Magento 2 builds focused on performance. Luma remains viable for legacy builds with heavy Knockout-dependent extensions until a migration plan exists.
Who is this comparison for?+
Enterprise ecommerce, IT, and marketing leaders evaluating platforms for replatforming, B2B expansion, or performance remediation.
Do you handle Magento 2 / Adobe Commerce upgrades and security patches?+
Yes. We plan version upgrades, extension compatibility, regression testing, and security patching with a staging-first workflow so releases are predictable and SEO-safe.
Can you implement B2B features in Adobe Commerce?+
Yes. We deliver company accounts, shared catalogs, custom price lists, quote workflows, and role-based permissions—plus integrations to ERP/CRM for account and pricing sync.
Do you support Adobe Commerce Cloud (PaaS) and CI/CD?+
Yes. We work with Adobe Commerce Cloud environments, build pipelines, deployment automation, performance tuning, and observability so releases are safe and repeatable.
How do you preserve SEO during an Adobe Commerce migration?+
We map URLs and redirects, preserve metadata and structured data, validate crawl paths, and monitor CWV and indexing post-launch to protect rankings and revenue.
How much does Hyvä Theme vs Luma (default Magento) cost?+
Cost depends on scope — number of integrations, catalog/content complexity, customizations, and timeline. We typically start with a discovery phase and then deliver in milestones with clear estimates.
How long does a typical Hyvä Theme vs Luma (default Magento) project take?+
Most projects run 10–20 weeks depending on requirements and integration complexity. Larger enterprise programs (ERP/PIM/CRM, multi-site/multi-store, governance) can run 20–32+ weeks after discovery.
Can you integrate Hyvä Theme vs Luma (default Magento) with our ERP/CRM/PIM and third-party tools?+
Yes. We implement REST/GraphQL integrations, middleware, and event-driven sync with ERP, CRM, PIM, payment, shipping, analytics, and marketing platforms — with monitoring and retry logic for reliability.
Do you support SEO and performance (Core Web Vitals) as part of Hyvä Theme vs Luma (default Magento)?+
Yes. We include technical SEO considerations (URL structure, redirects, schema, internal linking) and performance best practices to improve Core Web Vitals and conversion rate — not just functionality.
Do you provide ongoing support after launch?+
Yes. We offer SLA-based support, security patching, monitoring, and continuous optimization/CRO so your platform stays stable and improves over time.
How do you handle security and compliance?+
We follow secure SDLC practices, dependency/patch management, and least-privilege access. For ecommerce we also plan PCI scope reduction, logging/monitoring, and hardening based on your environment.