Magento multi store configuration confuses many merchants — searches for "Magento multi store setup" reflect need for clear scope rules before launch.
Hierarchy: Global → Website → Store → Store View. Websites share customer accounts optionally; store views handle language and currency display.
Multi-brand: Separate websites for distinct brands with shared backend ops, or separate catalogs per website depending on overlap.
B2B + B2C: Often split websites with Shared Catalog module on B2B website — never mix wholesale pricing into consumer store views accidentally.
SEO: Map domains per website, configure hreflang, and prevent cross-store duplicate content with canonical discipline.
Document scope decisions in runbooks — misconfigured attribute scope causes silent catalog bugs months after launch.
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